Sybawrite

Josh Mond’s video for Mayday Parade’s “Kids in love”

Posted in caught by juliobesq on August 11, 2012

 
I saw a still from the video float by my monitor recently and a little reverse image searching from Tineye led me to Josh Mond’s video for Mayday Parade’s “Kids in love”. It’s two years old but appears to be relatively unknown. Musically it’s American trash pop. But that’s not why I’m posting it, if you don’t like this genre I suggest putting on a favourite tune before hitting play. The visuals aren’t synced or relevant to the tune’s structure. The director it seems, took the songs title and used that as his starting point for the storyboard.

So why am I posting it? I make no bones about being a huge admirer of Ryan McGinley. Quite simply my favourite artist photographer. And it appears that he is admired by Josh Mond too. For the brief could have been written “…make me a video inspired by ‘I know where the summer goes’…”. You could argue it’s derivative but McGinley hasn’t made films, and Mond made Martha Marcy May Marlene (my favourite film poster of last year) so let’s just agree it’s a pretty fabulous ride whatever the inspiration.

For the record I play Big Deal’s cover of Alex Chilton’s 13 as an alternative soundtrack. Something about the clash in pace and ensuing loss of innocence adds a little pathos. But then I’m a soppy git.

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