Playlist triptych

Posted in brought, caught, wrought by juliobesq on November 29, 2009

Reading ‘Red Men’ by Matthew De Abiatua – a near future farce on marketing and consumerism – the protagonist is analysed by software and his tastes served up exactly. Whilst user spending profiling is with us, and I don’t want to start getting all paranoid and muttering about living “off grid”, there are some things that algorithms can’t quite pass muster at.

Playlists being one: Genius Bar from Apple, and thesixtyone all work quite well but they rely on genre tags, customer also likes and similar. What makes a great mixtape is the throwing in of something unexpected; out of character but which just makes perfect sense. A bridge between worlds. No point in getting too philosophical here, Nick Hornby’s ‘High Fidelity’ covers the ground well enough.

8tracks are made by humans (actually this post is a kind of repeat of one a few months a go so I will cut to the chase, to the drop), it’s a great source of discovering new tunes so I felt duty bound to return something to the pool and slung together a triptych of mixes – each a very different flavour. Hope something catches.

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