Polaroid impossible

Posted in sought by juliobesq on August 29, 2009


Don’t throw away your old Polaroid camera. One of the causalities of digitalisation was the quiet demise of instant Polaroid film, mourned by the group of remaining enthusiasts. Photographers who use instant film to check lighting set-ups can still use Fuji’s rival, but I’ve yet to hear about many converts from those who loved their Polaroids.

There is a quality to the muted blurred tones of the Polaroid that can render the mundane beautiful, instant faded glamour. And the can-you-see-what-it-is-yet factor. It’s discontinuement was celebrated by a group of artists and photographers who started leaving old Polaroids scattered around a deserted house, creating an unpublicised shrine for those who stumbled upon it. The Flickr group Polaroid House chronicles the project (you may need to become a Flickr member for free and join the group to see them).

Aside from it’s distinctive hues the film is a square format, and the Fuji stock isn’t so doesn’t fit in Polaroid cameras, of course. But salvation is about to come to the millions of up till now defunct camera owners: Florian Kaps is Polaroid Impossible.

Raising $2.6 million in capital Kaps started The Impossible Project and has brought the old factory with it’s machinery from Polaroid, along with the rights to say Polaroid compatible on the new film. And he plans to have the first film out for Christmas. The initial offering will black and white, appropriately mirroring of the history of photographic development. I love that he says of his potential customers…

They are seeking the analog adventure. Just opening a film packet — the smell alone has something sensual to it.

Monochrome probably isn’t going to excite the leagues of home pornographers but less exotic devotees will be delighted to learn they reminiscent of early photography and Kaps is quoted as saying “this will be part of their charm”, so the company doesn’t intend to modernise it’s films to resemble standard photos.

Colour film is to be rolled out some time in 2010 so don’t throw out your Polaroid (600 format) camera. Unlike old cameras which take outlawed mercury battery formats making replacements different, the film pack itself and not the camera contains the power source so they should still function including the flash. Maybe even hit eBay and snap one up before instant film impossible hits the shelves this Christmas and their value rockets up.

Click. Whirrrrrrrrrrrrr.

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